The importance of the touch for the consumer’s purchase decision makes a much more reliable and objective test necessary and in the industry there seems to be a big desire to find a solution to change the situation.The TSA Tactile Sensation Analyzer, which measures haptic quality parameters objectively, in combination with the cloud-based Virtual Haptic Library is such a solution. Together they will help to improve the supply chain communication in the industry, since clear targets for the haptic can be defined which makes the industry faster, more efficient and more eco-friendly. Which haptic parameters are measured, how they are measured and how the collected data are utilized by the help of the haptics cloud will be topic of emtec’s presentation.