Wetlands continue to be one of the world's greatest assets, but are being devastated by drainage for agriculture. This has lead to global emissions from drained wetlands reaching 2 gigatonnes per year, twice that of the fashion industry. Ponda works with farmers to regenerate drained wetland environments before planting wetland-plants such as bulrushes. This means farmers can keep earning an income from their land, the environments can be restored and the fashion industry has a new regenerative source of fibre to utilise for its material demands. It is crucial that we build models to connect problems and solutions like these in a way that is beneficial for all stakeholders. Ponda are beginning this journey and will share their initial experiences facing this challenge.