Others

StraightUp

Saal Bira
Donnerstag, 12.09.2024, 11:00 - 11:25 Uhr

We are developing an intelligent posture trainer for long-term, intuitive improvement of posture in everyday life. Using a novel sensor principle and AI-supported posture detection, we aim to generate well-founded recommendations for improving back health. Say goodbye to unspecific back pain and hello to a healthier you!

We are developing a novel intelligent wearable targeting long-term posture improvement. Accurate detection of upper body posture is key to its effectiveness, which we achieve by utilising the anatomical relationship between shoulder position and overall posture. For measuring the shoulder position and movement we use a novel sensor system made from shape memory alloys, optimised for reliability, cost effectiveness and seamless integration into textiles. This enables comfortable all-day wear. Our AI-powered algorithms accurately detect unhealthy postures and recognise common daily activities to provide reminders only when necessary for back health. Given the significant economic burden of back problems, such as 38 million doctor visits and 96.8 million sick days with an annual cost of €45.2 billion in Germany alone, our solution has significant market potential. We aim for widespread adoption, targeting private individuals, physiotherapists, and companies for occupational healthcare, while seeking collaboration with health insurance companies for cost-effective distribution.