Brands are under great pressure to rethink their product strategy since nowadays consumers are becoming more and more conscious regarding their ecological footprint. The ability to anticipate changes and future trends and to react proactively to the resulting change is therefore becoming increasingly crucial to companies' competitiveness. The presentation will point out how the open innovation approach using the example of reusable diapers, can positively impact the innovation development via the dialogue among players in the value chain:
Especially for diapers parents are keen to buy sustainable, healthy, performing and stylish products for the baby care. The market for reusable diapers is currently valued at 53 billion US$ and rising at an Brands are under great pressure to rethink their product strategy since nowadays consumers are becoming more and more conscious regarding their ecological footprint. The ability to anticipate changes and future trends and to react proactively to the resulting change is therefore becoming increasingly crucial to companies' competitiveness. The presentation will point out how the open innovation approach using the example of reusable diapers, can positively impact the innovation development via the dialogue among players in the value chain:
Especially for diapers parents are keen to buy sustainable, healthy, performing and stylish products for the baby care. The market for reusable diapers is currently valued at 53 billion US$ and rising at an