Performance Fibres meet Sustainable Design - example of a reusable Baby Diaper

Saal C
Donnerstag, 14.09.2023, 09:00 - 09:25 Uhr

The presentation shows how Nonwovens based on sustainable and innovative speciality viscose fibres can find their way into reusable diapers and how they push the performance of those products to a new level.

Sprecher
Natalie Wunder et al (Kelheim Fibres GmbH, Kelheim (GER))
Co-Authoren
Luisa Kahlfeldt et al (Sumo GmbH, Berling (GER))

Brands are under great pressure to rethink their product strategy since nowadays consumers are becoming more and more conscious regarding their ecological footprint. The ability to anticipate changes and future trends and to react proactively to the resulting change is therefore becoming increasingly crucial to companies' competitiveness. The presentation will point out how the open innovation approach using the example of reusable diapers, can positively impact the innovation development via the dialogue among players in the value chain:
Especially for diapers parents are keen to buy sustainable, healthy, performing and stylish products for the baby care. The market for reusable diapers is currently valued at 53 billion US$ and rising at an Brands are under great pressure to rethink their product strategy since nowadays consumers are becoming more and more conscious regarding their ecological footprint. The ability to anticipate changes and future trends and to react proactively to the resulting change is therefore becoming increasingly crucial to companies' competitiveness. The presentation will point out how the open innovation approach using the example of reusable diapers, can positively impact the innovation development via the dialogue among players in the value chain:
Especially for diapers parents are keen to buy sustainable, healthy, performing and stylish products for the baby care. The market for reusable diapers is currently valued at 53 billion US$ and rising at an